How Not to Run a Volunteer Program
In our wired world, everything that happens offline, happens online and vice versa. People write a reviews about movies, electronics, restaurants and apartment complexes. Doesn’t it make sense that when a person considers volunteering precious time for a nonprofit organization, that they’ll turn to their friends and rely on the old word-of-mouth for recommendations? A nonprofit’s volunteers are your organization’s ambassadors in the community. A million... Read More
What to do when the blogs mention you…
Someone saw a blog post about you or your organization. What do you do? In a digital era with web accessibility everywhere, it’s possible to instantly blast someone on the web. Videos, cameras, blog posts, Twitter, Facebook, and the wonderful Google search all affect your overall brand and online identity. Occassionally, people are nice. But face it, in an era of over-worked stressed out people paying nearly $4 a gallon at the pump, bloggers will take every opportunity to... Read More
Farewell, Tim Russert
Yesterday, I was saddened to hear about the passing of Meet the Press‘ Tim Russert. Nearly every blog, tweet or media outlet has commented on Russert. This goes to show how much influence an honorable journalist can make on society. Those of us in the communication fields could learn a lot from Russert’s life. He took the time to get to know people. He was generous and fair. In our busy professional lives, it’s often hard to take the time to do the little things. Read More
Book Review: The Trendmaster’s Guide
Since watching Frontline’s Persuaders episode, I’ve been intrigued by cool hunters. Those are people employed by large companies to predict the next big thing. Yesterday at McKay’s, I stumbled up on The Trendmaster’s Guide by Robyn Waters. Apparently Robyn Waters is the person responsible for turning Target into Tarzhay. It’s a good resource to get the creative juices flowing. If you work in politics, marketing or PR, I highly recommend it. It’s... Read More
