Developing A Nonprofit E-mail Program, Part 1
E-mail is an interesting beast. Technically, it’s a web 1.0 function, but fits within the 2.0 strategy. It’s been around for a while, so we know more about what works than any other social medium. There’s an enormous amount of research in the political and nonprofit fields about effective e-mail strategies. Unfortunately, people have been using e-mail for a long time to communication with audiences and raise money. We’re beleaguered with e-mail, yet it... Read More
