In news that will amuse fashion-savvy Chattanoogans, Karl Lagerfeld, the legendary designer, will appear in a new ad for Volkswagen.
According to Women’s Wear Daily:
Karl Lagerfeld, an avid photographer and now filmmaker, found himself on the other side of the camera last week when he flew to Berlin to star in a Volkswagen commercial. The humorous 30-second spots, to promote special-edition models under the Style banner, are slated to break Dec. 22 in Germany. Matthias Becker, Volkswagen’s marketing director for Germany, said Lagerfeld took to acting like paparazzi to Paris Hilton. Becker was coy about the plot, not wanting to spoil the irony at the crux of the jokes, but said Lagerfeld plays himself, photographing the cars and musing aloud. “It’s a mix between coolness and iconic style, like Karl himself,” he said. Directed by Johan Renck, the Swedish talent behind music videos for Madonna and Robbie Williams, the commercials — along with a print campaign — are slated to run through the first quarter of next year.
It’s unclear if the ads will air in America, but I hope that they will. Lagerfeld is his own brand of nutty, with a truly amusing Twitterfeed.
Lagerfeld is a German-born fashion designer and serves as the creative director for Chanel, Fendi and his own design house. He once viewed Lindsay Lohan as a muse and has a skin tone color similar to John Boehner. Most impressive though, is a recent interview in which he philosophizes about technology and describes his Facebook made of “white gold.”
Perhaps if there are somehow versions of the website made into physical form out of white gold, that’s how Mark Zuckerberg was named Time’s Person of the Year?